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CommunicationmediumIntermediate
Insights Presentation
Executive synthesis of key findings designed to influence decision-making.
What is it
Category: Communication and reporting
The Insights Presentation is an executive deliverable (usually slides) that communicates the most relevant research findings in a clear, visual, and action-oriented way. Unlike a detailed report, it focuses on the 5-7 most impactful insights with concrete recommendations.
What it is for
Research methods that feed it
Any research method (it's the universal communication deliverable)Synthesis from multiple data sourcesThematic analysis of qualitative data
When to make it
When to use it
When NOT to use it
How it is made
How to create it step by step
- 1Select top insights: From all your findings, choose the 5-7 that most impact the business or user experience.
- 2Structure each insight: For each one: Insight (what we found) → Evidence (how we know) → Implication (what it means) → Recommendation (what to do).
- 3Design visually: Use charts, verbatim quotes, session photos (with consent), and annotated screenshots.
- 4Add business context: Connect each insight with relevant business metrics (conversion, retention, NPS).
- 5Include next steps: End with 3-5 concrete actions prioritized by impact.
- 6Practice the narrative: Rehearse the presentation — storytelling is as important as the data.
Tips for small teams
Contextualized example
Context: Research on cart abandonment in electronics e-commerce.
Insight #1: 'Users add products to cart as a way to save favorites, not as purchase intent'. Evidence: 6/10 users said 'I add it so I don't lose it'. Implication: cart abandonment rate doesn't reflect real purchase abandonment. Recommendation: implement visible wishlist and separate cart vs. purchase intent metrics.
How to tell it is done well
Common mistakes
Keep going
Phase
Communication
Audience
stakeholders