SEO & Content
Search Engine Optimization (SEO) is the process of improving the quality and quantity of traffic a website receives from search engines like Google.
SEO can help your company increase its visibility, reputation and revenue on the Internet by attracting users interested in your products or services.
Our vision of an SEO strategy
We believe that SEO is a continuous and dynamic process that requires a personalized strategy adapted to each project.
Our fundamental pillars for SEO
Know your users
We put ourselves in your users' shoes, understanding their needs, expectations, motivations and behaviors. We research what they search for, how they search and what makes them click. This way, we can identify the most relevant keywords for your business and create content that responds to their search intentions.
Design a positioning strategy
We ensure your website meets the technical and quality requirements demanded by search engines. We improve loading speed, structure, navigation, design and usability of your website. This way, we can offer an optimal experience to your users and search engines.
Our SEO strategy starts from UX Research: real user data that informs every technical and content decision.
Areas of SEO we work in
Technical SEO
We audit page speed, crawlability, indexation, and schema markup. It's the technical foundation any content strategy needs to work.
Content SEO
We research what your users are searching for and create content that answers those searches — built on the same UX Research foundation we use across our other pillars.
International SEO
If your brand operates in more than one country, we review your site architecture (hreflang, URL structure) so each market can compete in Google without cannibalizing the others. It's the same work we apply to our own site, now available in Spanish and English.
AI SEO (GEO)
We structure content to work on two fronts at once: answering what your potential customer is searching for, and carrying the signals systems like ChatGPT or AI Overviews need to cite and recommend it. We measure that visibility with repeated sampling, not a single one-off query.
Examples of how we can help you with SEO
- Identify the current state of your site with a complete technical audit
- Support in implementing technical and content improvements
- Design a short and long-term SEO strategy for your business
Frequently Asked Questions
What does SEO consulting include?
It includes technical site audit, Core Web Vitals analysis, information architecture review, keyword research based on real user data, content strategy, and implementation support.
How long does it take to see SEO results?
Technical improvements (speed, indexation) can be seen in weeks. Sustained organic positioning typically takes 3-6 months depending on industry competition and initial site condition.
What is the difference between technical SEO and content SEO?
Technical SEO optimizes site infrastructure (speed, crawlability, schema markup, Core Web Vitals). Content SEO focuses on creating and optimizing content that matches user search intent. Both are complementary.
How do you measure SEO strategy success?
We measure target keyword positions, organic traffic, Core Web Vitals, indexation rate, search result CTR, and most importantly, conversions and business metrics derived from organic traffic.
What makes UXR different from other SEO agencies?
Our SEO strategy is based on UX Research data: we understand what users search for, how they navigate, and what they need. This allows us to create content and optimizations that not only rank but also convert.
Do you work with companies outside Chile?
Yes. We've worked with clients in Chile, Mexico, and the United States. When a brand operates in more than one country, beyond technical and content strategy, we make sure each market's pages don't compete against each other in Google — the same work we apply to our own site, now available in Spanish and English.
Do you do SEO and SEM (paid advertising)?
No. We specialize in SEO — organic traffic. If you need SEM, we can connect you with the partner we regularly work with for paid campaigns.
Related articles
SEO guide for non-technical people: how search engines work and what to do about it
How search engines work, what you can control without knowing how to code, and where not to spend time or money. Based on Google and Bing official documentation.
How to measure whether your site shows up in AI answers (and why one query isn't enough)
A single ChatGPT query isn't enough to know if your brand appears in AI responses. Learn the right method: repeated sampling, Wilson intervals, and measurement cadence.
UXR SEO Analyzer - Chrome Extension for Comprehensive SEO Analysis
Launch of my first Chrome extension for comprehensive SEO analysis with level-based diagnostics. Free and 100% local tool designed for professionals who need quick audits.
Ready to improve your rankings?
Schedule a free consultation and discover how our UX Research-based SEO strategy can boost your business.