UX Research Methodology Selector

Understand steps and decisions users make to complete a task.

Automatic collection of real-time navigation data to observe clicks, scrolls, and interaction paths.

Measure where users fix their visual attention and scanning patterns.

Study of user behavior through key steps in a process (registration, payment, etc.) to detect drop-offs.

Use of recordings or AI to analyze facial expressions, pauses, or click patterns in sensitive or complex interactions.

Involve users directly in the design process as co-creators.

Participants are given a camera, photograph their own reality over a period of time, and then discuss as a group what those photos show and which ones to take to the people who decide.

Understand trends, expectations, and competitive practices.

Systematically analyse material that already exists and that nobody produced for your study: support tickets, reviews, forum threads, transcripts and internal documents.

Collect existing information and background on a topic, users, or market.

Experimental methodology for comparing design versions through controlled testing and rapid validation of specific changes.

Evaluate learning ease of an interface for new users.

Identify usability problems based on recognized heuristics.

Method for understanding how users group information, helping to define or validate an information architecture.

Evaluate if users can find information in an already defined structure (such as a menu or map).

Interviews conducted while the user interacts with their real environment.

Moderated sessions with multiple users simultaneously to collect collective perceptions on a topic.

Individual conversations with users to explore their motivations, needs, and opinions in detail.

Qualitative techniques where users express subconscious perceptions through linguistic or visual associations.

Understand business objectives, project constraints, and internal expectations.

A kit of purpose-made materials — postcards with open questions, a camera, maps, a diary — that people take away, use over a few weeks, and send back.

Understand usage, habits, and evolution of product experience over time.

Direct observation of users in their natural context to understand real behaviors.

Following the user during their journey without intervening.

Request feedback right at the moment of use, within the app or website, to obtain timely and specific opinions.

Collect quantitative information (opinions, attitudes, characteristics, behaviors).

The Net Promoter Score (NPS) is a single-question survey that measures the stated likelihood that someone would recommend a company, product or service.

Collect user opinions on aesthetics and emotional appeal of designs.

The post-task survey is a research technique commonly used within usability testing. It consists of asking the participant short, specific questions immediately after they have completed (or tried to complete) a particular task or scenario with the product. Unlike post-test surveys, which are given at the end of the whole session, it captures the user's immediate impression of that specific interaction.

The System Usability Scale (SUS) is a standardized survey instrument used to measure the perceived usability of a system. John Brooke published it in 1996 as a “quick and dirty” scale, meaning it is low-cost and easy to administer, but effective.

First impression test where users see an interface for 5 seconds and then answer questions about what they remember and perceived.

Evaluate if users initially click in the correct area to complete a task. Predicts navigation success.

Quick and economical version of usability testing, conducted in informal settings with users not necessarily from target audience.

Unmoderated measurement of execution times and success rates on specific tasks. Users complete tasks independently while quantitative metrics are recorded.

During testing, users verbalize what they're thinking, allowing understanding of their decisions and frustrations in real-time.

Qualitative methodology where multiple visual versions are presented to users to identify preferences.