Introduction to UX Research
Learn to research users from scratch
A practical course for entrepreneurs and professionals who want to understand their users and make better design decisions based on evidence.
Course structure
| Module | Title | Learning objectives | Estimated duration |
|---|---|---|---|
| 01 | UX Research Fundamentals: The Value of Listening to Users | Understand what UX Research is and why it is essential. Identify the researcher role. Learn the research cycle. | 1.5-2 hours |
| 02 | Understanding the User's Mind: Psychology and Behavior | Apply cognitive psychology principles to design. Recognize cognitive biases in users and researchers. Design for real mental models. | 2 hours |
| 03 | Strategic Planning: Defining the Problem and Roadmap | Distinguish between generative research (problem space) and evaluative research (solution space). Apply the 6 method-selection criteria in order: research objective, project stage, data type, practical constraints, participant access, and context. Create an actionable research plan. | 2-2.5 hours |
| 04 | Discovery Methods: Exploring Real Needs | Run secondary research (desk research) and ethnographic and contextual interviews. Apply contextual inquiry to observe real behavior, not reported behavior. Build personas, scenarios, empathy maps and journey maps. Structure information with card sorting and tree testing. | 2 hours |
| 05 | Quantitative Research Fundamentals | Design valid and reliable surveys. Interpret usability metrics by distinguishing statistical significance from practical significance. Combine quantitative and qualitative data for a complete picture of user behavior. | 2-2.5 hours |
| 06 | Evaluation and Communication: Results that Drive Business | Conduct usability tests and heuristic evaluations using Nielsen's 10 heuristics. Account for accessibility and Latin American regionalization. Analyze data with thematic analysis and synthesis, distinguishing a finding from an insight. Communicate results with storytelling and prioritize findings by impact. | 2-2.5 hours |
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